International Marketing

Located Beijing and founded in 1941, Beijing Foreign Studies University (BFSU) is a key university directly affiliated with the Ministry of Education (MOE) of the People’s Republic of China. It is the first institution specializing in foreign language studies. Among the more than 7,000 registered BFSU students, there are approximately 1,000 international students. To date, BFSU has established extensive academic partnerships with 320 universities and educational institutions in 65 countries and regions of the world. As the authority of foreign language teaching, BFSU will definitly prepare you a master of languages.

Why choose to study this program?

All courses instruction and discussions of contemporary business issues are done in English, drawing on the vast knowledge and experience of our international faculty. International Marketing examines the impact of economic, cultural, political, legal and other environmental influences on international marketing. Within this context, we will discuss how to identify and analyze worldwide marketing opportunities, and examine product, pricing, distribution and promotion strategies.

Main Courses International Marketing Management Strategic Management Operations & Supply Chain Management Consumer Behavior Brand Management Marketing Research Methods Advertising and Promotion Internet Marketing Program Objectives The aim is to produce graduates with good business management skills that are efficient in Asia as well as in the rest of the world.

The programs emphasize personal development and the acquisition of business skills to: ensure that each student is challenged individually to attain the highest standards of personal excellence;

introduce students to some basic humanities and social science courses that help them expand their perspective, and become responsible members of civil society;

ensure that students learn to question assumptions and come up with creative and meaningful solutions;

enhance learning by hands-on projects and teamwork. Degree Awarded After graduation, students will be awarded Bachelor Degree of Business Administration (BBA) . Internship Students will have the opportunities to be engaged in industrial collaborative projects, visits to companies, interview techniques, resume instructions and review, and career consultation.The graduates of this program can work in the International trade transportation, insurance, customs clearance etc agencies, specialized foreign-trade corporations, and import and export department's of foreign-owned enterprises.

International School of Business at Beijing Foreign Studies University was established to create a truly progressive business education program set on the basis of integrating an American business teaching model with a deep understanding of Asian cultures. Its campus, located in the capital of China, provides the perfect background for such a dynamic program, centering on Chinese businesses and their relationships with foreign countries.

 International School of Business offers students a most pertinent and unique combination of subjects, addressing contemporary Chinese business concerns, Chinese culture, Asian values and advanced Western and American business practice and management. Students are encouraged to develop themselves into responsible, ethical business leaders who solve contentious issues with a strong practical and theoretical grounding and cultural sensitivity. All class instruction and discussions of contemporary business issues are done in English, drawing on the vast knowledge and experience of our international faculty. In addition, an interactive and applied teaching model is followed in order to give students valuable practical experience in the real life.

Chinese helps students to understand the local culture and economic pattern better and to get rewarding internship and employment opportunities locally and abroad.
 

BFSU-Sol Bridge students enjoy the convenience of dormitories located on and nearby Beijing Foreign Studies University campus, a short walk away form classrooms and cafeterias. Our recently renovated dormitories are comfortable and clean. Students have the option of choosing among different styles and designs in accommodation and whether or not they prefer to share a room.

On-Campus Accommodation

Four dormitory buildings, located on the Beijing Foreign Studies University campus, are allocated for international students. They are the Guojiao Building on the east campus, the White Building, Building 6 and Building 7 on the west campus. All the rooms are equipped with air-conditioner, television set, telephone, desk and chair, bed and bedding. High-speed Internet Facilities and services are available in dormitory rooms and are provided at a nominal charge.

Accommodation Fee

1.White Building

Double Room  RMB 40~50

Single Room  RMB 60~90

2.Guojiao Building

Double Room  RMB 70~110

Studio  RMB 260~300

Off-Campus Accommodation

The off-campus dormitory is located a 15 minute walk from the BFSU-SolBridge campus. All rooms are equipped with air-conditioner, heater, telephone, Internet access, a balcony, bed and bedding, desk and chair. The dormitory complex also houses a cafeteria, convenience store and a bank. Transportation is very convenient and a bus to campus, or elsewhere, stops right outside the dormitory gates.

Dormitory	Room Type	Fee	Conditions
Wanliu Building	Sharing:4 People	CNY 30/day	4 students share one room, bathroom
	Sharing: 2 People	CNY 55/day	2 students share one room, bathroom
	Single Room	CNY 110/day	Private room and bathroom

3 Steps to Apply to a Chinese University

1. Completed recognized upper secondary or equivalent Year 12 studies to the required standard

2. Satisfied English language requirements. Undergraduate applicants who provide TOEFL scores of at least 79 Internet-based (IBT) or an IELTS overall band score of at least 6.0 or TOEIC scores of 750 will be considered for regular admission.

3. Above 18 years old

1.Photocopy of valid passport
With photo, passport number &expiration date and name included.

2.Passport-sized photo
A passport-sized photo taken recently of the applicant.

3.Graduation certificate of high school
Graduation certificate should be in Chinese or English.If not, it should be translated into Chinese or English and be notarized.

4.Academic transcript of high school

5.Certificate of English proficiency test
IELTS or TOEFl will only be required if the applicant is not a native English speaker.

6.Personal Statement
Personal Statement with the applicant's signature, written in Chinese or in English. You can download a template or sample from here.