Marketing, BA

XJTLU is a fabulous International higher education institution jointly operated by Xi'an Jiaotong University, China and the University of Livepool, UK. XJTLU is situated in Suzhou, known as a UNESCO world heritage garden and a highly-developed Chinese city, just 70 kilometers west from Shanghai, a metropolitan of global attention. English serves as the sole medium of instruction for courses available to International students. Besides, all courses are based on a solid faculty foundation comprised of nearly 200 academic staff members from more than 25 countries. You can choose to learn Chinese in non-degree programs or to study economy-related majors in bachelor's degree programs. Study in XJTLU and you will be in touch with affluent Chinese culture as well as witness China's soaring economy.

Introduction

Marketing is increasingly important as businesses compete on a global basis. The study of marketing is concerned with understanding how customers and consumers behave, how markets function and evolve and how businesses relate to these markets. You will acquire knowledge and skills in key areas such as market research and segmentation, consumer behaviour, brand positioning and e-commerce, whilst developing an appreciation for the differences that exist between marketing to Chinese and Western consumers.

What knowledge and skills will I acquire?By the time you graduate, you should:

understand the difference between the needs and wants of the customer;

understand the elements of a good marketing campaign;

be able to devise appropriate marketing objectives around customer acquisition and retention;

be able to plan and execute research projects.

What are my career prospects?

There are plenty of career opportunities open to marketing graduates and the variety of skills and specialist knowledge you acquire during your studies will be highly attractive to employers. Graduates will typically follow careers in advertising, media planning and buying.

Students on Seminar Class with Tutor XJTLU is a purpose built university, providing unique opportunities for international higher education. The University offers undergraduate degree programmes in the fields of science, engineering and management. Successful students are awarded the globally recognised Bachelor’s degrees of the University of Liverpool. The University is committed to the educating of technical and managerial professionals with international perspectives and competitive capabilities.

The University started recruiting international students and students from Hong Kong, Macao and Taiwan in 2008. The international students will experience both Chinese and British higher education here. The international students of Year 2008 are from Indonesia, Singapore, Nigeria, Denmark and Ecuador. Besides, the University also accepts exchange students from all over the world.

Going to University isn't just about studying for a degree. It's also about meeting new people, finding your independence and establishing your new life.

If you are leaving home for the first time, don't worry, we will make sure you have everything you need to feel right at home. You can choose from various hotel-style apartments around the campus, including Research Apartments, Scholar's Garden, and MBA Apartments, all within walking distance, where you can enjoy excellent hotel style services and reasonable rates.

We will book accommodation for you as soon as you have been given an unconditional offer and paid us a deposit of RMB10,000 (around USD1,500) to secure your place at the University. Where possible, we try to allocate students to their first choice. However, where this is not possible, an alternative offer will be made.

- Option A: Studio Apartment at Research Apartments

Daily rate: RMB 68 (around USD 10)
Monthly rate: RMB 2,040 (around USD 306)
With sitting room, kitchen (gas cooker, fridge and microwave oven), bathroom, shower, air-conditioning, washing machine, colour TV, telephone and Internet access.

- Option B: 2-Bedroom Apartment at Research Apartments

Daily rate: RMB 88 (around USD 13)
Monthly rate: RMB 2,640 (around USD 396)
2-bedroom apartment accommodating two persons, with sitting room, kitchen (gas cooker, fridge and microwave oven), bathroom, shower, air conditioning, washing machine, colour TV, telephone and Internet access.

- Option C: Studio Apartment at Scholar's Garden

Daily rate: RMB 55 (around USD 8)
Monthly rate: RMB 1,650 (USD 248)
With kitchen (induction cooker, fridge and microwave oven), bathroom, shower, air-conditioning, telephone, Internet access, washing machine

  Notes:

The rates above mentioned are based on a 9-month contract.
The rates quoted above do not cover utility charges, such as electricity, water, telephone, wireless access and gas. The electricity rate is RMB0.56 per KWH and water rate RMB2.8 per ton.
Before check-in, you need to pay 3-month rent in advance and 1-month rent as deposit.
We will try to satisfy your first choice. However up to now, the apartments of Option D at MBA Apartments have all been rented out. You can only choose Option A, B or C.
A new building, which is currently under construction, will be completed at the end of 2011 to accommodate overseas students specifically.
These photos are for your information only.

3 Steps to Apply to a Chinese University

Academic Requirements:

The University accepts a wide variety of school, college and foundation qualifications such as A-Level, AS-Level, IB and other equivalent overseas qualifications.

English Language Requirements:

All students must have acceptable English language qualifications to study at the University. Various English qualifications are acceptable including:

 IELTS 5.5 for year 1 entry , or 6.5 for advanced standing; or

 75 (iBT) for year 1 entry; or 88 (iBT) for advanced standing

1.Photocopy of valid passport

     With photo, passport number &expiration date and name included.

2.Passport-sized photo

     A passport-sized photo taken recently of the applicant

3.High school graduate certificate

4.Transcript of high school

5.English proficiency test certificate

For example, IELTS or TOEFL, only for applicant whose native language is not English.

6.Two letters of recommendation

From professor or associate professor or equivalents