IntroductionAbout the ProgramThe four-year Bachelor programme provides the advanced knowledge and competencies needed for a successful career in the hospitality world. The student learns about the highly complex and specialized world of hospitality from the inside. As well as providing technical knowledge, the programme develops those creative, artistic and interpersonal skills which are essential for a career in hospitality.
Hotel Management and Operations
Hotel Management and Operations is a course like a door, leading students to coming into the hospitality industry, trying to understand, in a balanced and in-depth way, each department in the hotel. In this course, students will be asked to read lots of new articles pertaining to recent trends in the lodging industry, those also covering topics such as spas, yield management techniques, events that have occurred in recent year. In this course, students will have lots of chances to have case studies discussions on the experiences from the hotel managers all over the world. It will help students to well understand hospitality in the preview part of studying.
Food &Beverage management
In this course students will be confronted with challenges facing a restaurant, such as competition, changing consumer behaviour and high costs. In a second phase, students will be asked to identify, quantify and analyze the components and interactions between the various internal processes in place. They will have to provide concrete and realistic solutions to the cases presented focusing on maximizing income and controlling prime costs. On successfully passing this course unit, students will be able to identify, quantify and analyze the various sources of revenue generated by a foodservice operation and the processes within the internal supply chain (revenue, food costs, personnel and technology) that impact on the prime costs and the margin, and to propose an improvement plan. They will also be able to identify the key players in the foodservice industry in Europe and North America.
Front office and Room Division Management
During this course, students will be confronted with aspects of operational management in the hospitality industry. They will distinguish the various types of accommodation establishments that exist today and understand their relative importance. They will then define the role, responsibilities and mode of operation of the accommodation department for the various types of hotel, with particular reference to interactions between departments and to the importance of human resources and human relations. After passing this course, students will have acquired the basic competencies necessary to manage a reception department in terms of its human resources, structure and processes, according to the various types of establishment and their respective kinds of clientele.
Hotel accounting
During this course, the student will be able to understand accounting information, its limitations and its relevance to the decision-making process. The student will apply the fundamental principles and concepts related to the preparation of financial statements, internal and external. The aim of this course is to develop students‟ ability to build, execute, and control a budget, which is one of the most important business skills. Financial statements will be used to evaluate a company‟s performance, identify cost drivers and potential opportunity for performance improvements, and estimate contribution margin ratios. On completion of this course, students will be able to identify justified assumptions needed to develop proforma financial statements, including the income statement, the balance sheet, the statement of cash flows, and the cash budget.
Hospitality marketing
During this interactive course, students will discover the foundations of marketing, which they will apply through a structured, workable marketing framework. By analyzing the major players of the industry, students will learn how marketing actions at the unit level are integrated into today‟ hospitality environment and will apply them accordingly. After study this course, students will determine how to scan the business environment and identify appropriate sources of marketing information. They will synthesize this marketing intelligence into clearly defined relevant hospitality issues and formulate marketing objectives. Subsequently, they will be capable of evaluating various action plan proposals to address these issues for different types of hospitality businesses at the unit level with the purpose of achieving the defined marketing objectives.
Human resources management
In this course, students will discover concrete HR policies, methods and techniques aimed at job analysis, job descriptions, job specifications, recruitment and selection, performance appraisal, compensation as well as training and career management. Students will explore HR processes and systems applied in international hospitality companies. They will analyze the operational management of personnel in alignment with strategic human resource processes. Upon successful completion of this course, students will be able to diagnose specific management problems of HR acquisition and development inherent to hospitality companies and propose recommendations for taking decisions using appropriate tools within the personnel function.
Service Management and Experience Economy
This course provides an introduction to the fundamental principles of marketing of services. The topics will, among others, include: The characteristics of services compared to goods, marketing mix applied to services, consumer behavior in services, customer's perception/satisfaction on the quality of a service, the ways to measure this perception/satisfaction, the building of relationships and development of loyalty with the customer, the establishment of service recovery. This course also presents the managerial preoccupations concerning service pricing, distribution, communication. We will also talk about service firms who are in a process of internationalization. After successful completion of the course, students will be able to set up a comprehensive process allowing to keep track of the customers level of satisfaction in order to maintain competitiveness and profitability.
Entrepreneurship
The purpose of this course is to allow students to understand and master the different steps that are necessary to develop a professional business plan about a project in the hospitality industry. These steps rely on the application and integration of interdisciplinary concepts that have been learned in previous classes. The course helps also to understand the factors that favor the emergence of business opportunities and to analyze the risks associated to these. It finally helps to develop some students’ entrepreneurial capacities. After having succeeded this course, students should have acquired the necessary competencies to identify opportunities, analyze project risks in order to make a professional business plan in the hospitality industry. They will know how to assess and develop their entrepreneurial capacities.
Arts de la table & Gastronomy
This course enables students to identify the different types of restaurants and to create meals accordingly. Students will also deepen their technological knowledge by discovering new techniques that will help them extend their professional competencies. Teaching methods will ensure a good understanding of these techniques and will help students be more autonomous in real situations. Upon successful completion of this course, students will be able to understand and to put into practice the new and future operational techniques used in various types of restaurants. Students should be able to justify their choices and decisions in specific situations.
Beverage Knowledge
This course unit allows students to explore fashion and trends in the world of beverages. The theoretical, practical and gustative aspects and techniques regarding the various products on offer in food and beverage service will be discussed to enable students to provide a service that meets the expectations and demands of their clients. At the end of this course unit, students should have reached a level of competence that allows them to evaluate and respond to the needs of beverage service and sale in the hospitality industry.
Housekeeping
This course unit enables students to identify responsibilities and the way the housekeeping department functions to provide effective management whilst respecting quality standards (hygiene, security, ergonomics, aesthetics and environment). The balance of comfort, functionality and cost control, depending on the type of establishment, should satisfy all concerned (clients, employers and staff).
After passing this course unit, students should have acquired the necessary competencies to manage a housekeeping department in an appropriate and profitable manner.
Nutrition
As more consumers seek to manage their health and prevent diseases, they have become more conscious of nutrition and food ingredients than ever before, with a focus on facgaors such as healthy/high fiber carbohydrates, reduced saturated fats, allergen identification, fortification, low sodium and related health claims. In this nutrition course students will both apply their acquired nutrition knowledge in their own personal lives for improved health and also find innovative and sustainable approaches for serving the demanding consumer, with higher financial returns.
Academic English and Chinese Course of Hotel management
This course provides the tools needed to use English and Chinese effectively, orally and in writing, in the main situations involved in professional communication in hotel management and operations. After study this course, students will have acquired the competencies necessary to communicate in a professional manner, both orally and in writing, using vocabulary specific to hospitality industry both in English and Chinese.
About Zhejiang Gongshang University
Modern Facilities on Campus
Zhejiang Gong Shang University is consisted of two campuses: Xiasha Campus(now known as the Main Campus) and the Downtown Campus. The international students are mainly arranged in Xiasha Campus.
The campus are modern with a high standard of facilities. There are on-campus health services, dining halls, sports facilities, libraries and internet.
Xiasha Campus
The Xiasha Campus, the central campus of Zhejiang Gongshang University is located in the Xiasha District for Higher Educational Institutions in the northeastern part of Hangzhou City. The Xiasha Higher Educational District has fourteen universities and institutes ZGU's Xiasha campus with an area of 129.6 hectares is the largest one in the district. The campus borders the Qiantang River, the tide of which is a splendid and miraculous phenomenon, well-known in China.
The design of the campus well reflects ZGU's concept of human-centered education, the harmony between humans and the environment, and the idea of sustainable development. The campus is divided into four parts: classroom buildings, office buildings, sports facilities and residential areas. Located near the Qiantang River, ZGU's classroom buildings are designed in the shape of traditional Chinese ships, symbolizing that students are sailing on an ocean of knowledge. The Campus is well known for its unique architecture, modern equipment and beautiful environment.
Downtown Campus
The Downtown Campus, the cradle of ZGU, is located in the central part of Hangzhou city, 10 minutes drive from the famous West Lake. On this campus School of International Education provides international students with program of Chinese Language and Culture.
Accommodation
Living on Campus
ZGU provides on-campus accommodations for international students, fully furnished apartments, as well as cleaning service and on-campus dining hall. All apartments are equipped with air-conditioning, hot water, colour TV, refrigerator, internet and telephone. There is a public kitchen on each floor in the apartment building. Internet access is available on site.
Zhejiang Gong Shang University is consisted of two campuses: Xiasha Campus(now known as the Main Campus) and the Downtown Campus. The international students are mainly arranged in Xiasha Campus.
On Xia Sha Campus
3,250 RMB per year for double room
8,200 RMB per year for single room
Living off campus
If you don’t like to live on campus, you can choose to rent a room near your campus or join a local homestay family. Rent a House, apartment or flat.
The university allow foreign students to live off campus while you have to inform the university and get the permission from the university first before you make the arrangement.
Off Campus hotels (click the pics to enlarge)
Average Rents for off-campus living
Depending on different cities, here is the general rang of the price for renting:
One-bedroom apartment: RMB 800-2500 per month
Two-bedroom apartment: RMB 1000-4500 per month
What’s more, the price varies depending on the condition of the apartment, facilities/furnishings, and especially the location
Fees
Admissions Process Entry RequirementsApplicants (except for English native speakers) must provide proof of English language proficiency such as TOEFL, IELTS, Duolingo or proof of previous study conducted in English.
Foreign students should meet the nationality requirements stipulated in the document No.12 [2020] of the Ministry of Education.
In principle, for undergraduate programs, applicants should be under 25 years old, The applicants should be non-Chinese citizens, who is physically and mentally healthy and has good conduct. With a valid foreign passport, they should have completed the study of the previous stage (those who have not graduated while applying must provide the pre-graduation certificate and obtain relevant diplomas before the registration).
Application Materials"*" means necessary documents that you must provide in your application.
With name, passport number & expiration date, and photo included(Photocopy of valid passport identification page. Passport must be an ordinary passport and be valid for at least six months. Applicants currently residing in China must include a copy of the page containing a valid visa or residence permit.)
Photo format: color 2-inch bareheaded photo, white background without border, head takes up 2/3 of the photo size, photo size is not less than 320*240 pixels, aspect ratio is 4:3, size is 100-500kb, JPG format.
TOEFL or IELTS or other English Learning Certificates;
Your recent diploma.Graduation certificate in languages other than Chinese or English should be translated into Chinese or English and be certified by notarization.
Please take it to hospital to have a checkup with all items, including personal information, photo, checking date, doctors' suggestion and signature.
You can download a template or sample from here.
Documents in languages other than Chinese or English must be attached with translated English or Chinese version. Applicants must present the original cope of the aforementioned documents when registering at ZJSU.
Applicant under the age of 18 should submit Letter of Authorization and Guardian's Letter of Guarantee; guardian must be adult Chinese person.
You can download a template or sample from here.
Applicant under the age of 18 should submit Letter of Authorization and Guardian's Letter of Guarantee; guardian must be adult Chinese person.
You can download a template or sample from here.
(1) Certificate of foreign nationality acquired at birth;
(2) Certificate of permanent residence of the applicant's parents (Chinese citizens) in foreign countries before applicants’ birth;
(3) Entry and exit records from April 30, 2019 to April 30, 2023.
Please do the test on: https://www.wjx.cn/vj/hWcm2QG.aspx
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Please do the test on: https://www.wjx.cn/vj/mBwUOAX.aspx
Please send us the screenshot after you finished it.
Provided by your current/previous school/company in Chinese/English to improve your success rate.
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