Business English in the Field of Market Expansion in China

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Teaching Medium

English

Degree Awarded

Bachelor's Degree

Entry Requirements

High School Graduate

Duration

4 Years

Starting Date

Sep. 2024

Application Deadline

Aug 23,2024

Tuition Fee

CNY 18000 per year

Application Fee

150 USD (Non-Refundable)

Program Description

Program Objectives

The 4-year BA program “Market Expansion in China” is provided by the School of Foreign Languages at Zhejiang Gongshang University under the major Business English. The program focuses on marketing in China. It aims to equip students with basic knowledge of business communication, marketing in China, international trade laws and policies, China’s companies, business management, intercultural negotiation, business protocol, Chinese culture, Zhejiang business culture, economic advantages of Hangzhou, etc. It is designed specifically for international students who are interested in business and market expansion in China. Those foreign citizens, graduated with senior middle school certificates at least, can apply for admission into this program.

Main Courses

Marketing English, Market Expansion in China, China’s Companies, Project and Management in China, Chinese Culture, Chinese Education Market, Introduction to Large Market in Zhejiang Province, Market Study in China, English for Logistics, Cross-cultural Communication, C-E/ E-C Interpretation for Marketing, Political and Economic Policies in China, China’s Policy of Foreign Trade, Business Presentations and Public Speaking in English, Business Letters Writing, Negotiations in English, Report Writing, Economic Advantages in Hangzhou, Business Protocol in China, etc.

Faculty

This program boasts a qualified faculty that ranks among the best in provincial universities in terms of education backgrounds, professional ranks and academic achievements. Of its 145 faculty and staff, 129 are full-time teachers – 13 being full professors, 43 associate professors and 66 lecturers; over 95% of them have a master’s or higher degrees, of whom 35 having a doctoral degree. More than 85% of the teachers have been to Britain, the USA, Canada, Australia, France and other countries for further studies, academic visits or giving lectures.

Length, Credits and Degree

The length of curriculum is normally four years. Minimum credits for graduation: 129 credits. Qualified students will be granted Bachelor Degree of Arts in Business English in the field market expansion in China.

Instruction Language

■ All the courses are delivered in English except some of Chinese language courses.

■ Dissertation is required to be written in English

Entry Requirements

1. High school certifiate

2. Good knowlegde of English

3. Aged from 18 to 40 years old and in good physical condition

Application Materials

Photocopy of valid passport
With name, passport number & expiration date, and photo included
Passport photo
A recent passport-sized photo of the applicant
High school academic transcript
High school academic transcript in languages other than Chinese or English should be translated into Chinese or English and be certified by notarization.
High school graduate certificate
Graduation certificate in languages other than Chinese or English should be translated into Chinese or English and be certified by notarization.
English proficiency test certificate
For example, IELTS or TOEFL, only for applicant whose native language is not English.
Resume
Written in Chinese or in English
Health certificate
Not needed during application. But may required when applying for visa.

How to apply

Step 1

Complete application form

Step 2

Upload application documents

Step 3

Pay fees/Submit to University

Step 4

Track admission status