Marketing

Being one of the leading universities in the People’s Republic of China, Sun Yat-sen University is a comprehensive multi-disciplinary university. Sun Yat-sen University is authorized to offer Chinese Government Scholarship to international students studying M.A/M.S and Ph. D. programs. The English-taught MBBS enjoys high reputation in China. International students can benefit a lot from these courses and have many opportunities to what they have learned in class into practice. SYSU also boasts excellent facilities and offers satisfactory services.

Program Highlight Today, SYSBS is regarded as a leading business education institution, with both the "211" and "985" quality marks, and is one of the four prestigious institutions throughout China to be conferred the National Key Discipline for Business Administration and the National Discipline for Management Science. The major of marketing in the Department has a long history and an outstanding reputation in Mainland China. With the steady and rapid development, the department started to educate Master candidates of marketing in 1989 and Doctor candidates of marketing in 1997, which is also one of the first Doctor programs in Mainland China. Teaching Objective This program aims at cultivating managerial and marketing professionals with full development in the aspects of moral, intellectual, physical and aesthetic education. Candidates should comprehensively acquire fundamental theories of economics and management, firmly master basic theories and practical abilities of modern marketing, and obtain a global vision, pragmatic work spirit, outstanding competitiveness and communication skills. Specific objectives are as follows: Main Courses Consumer Behavior, Marketing Research Methodology, Marketing Strategies Management, Brand Management, Global Marketing, Service Marketing, Retailing Management, Marketing Channel Management, Logistics Management, Sales Management, Pricing and Promotion Management, Social Psychology. Fee Structure 1.Tuition Fee:26000 RMB/year 2.Accommodation Fee:10500RMB/year/double room；16500RMB/year/single room 1.Living Cost: 15000～20000RMB/year 2.Insurance: 600RMB/year 3.Others (books,deposit): 2000RMB/year In total: 54100RMB～65100RMB Internship Internship: in the 9th semester, 4 weeks in total. Duration 4 years Degree Awarded Students who have completed all the credits in four-year study will be awarded the Bachelor’s degree of Management. Future Career The candidates are able to undertake various management jobs, including marketing surveys, data analysis, experiment design and conduction, market development, business negotiation, sales and advertising, etc. in various enterprises and governmental departments. Teaching Facilities SYSBS has a number of building complexes that support teaching, administration and research. For example, Scienscope Hall is used predominantly for the MBA programs, Tsun Wen Tong Hall is used predominantly for the EDP programs. Teacher Highlight At present, the Marketing Department is composed of 18 faculty members: five professors, seven associate professors and six lecturers. The faculty includes Professor Lu, Taihong, the first winner of 2001 Kotler Marketing Award-Theory in China, Professor Wang, Haizhong, the primary investigator (PI) for the first breakthrough project in Philosophy and Social Sciences (“Research on Development Strategies of Speeding up Building Prestigious Brands Worldwide of Chinese Enterprises”) supported by the Ministry of Education of the People’s Republic of China in 2008. All the faculty members have gained their Doctor’s degrees in marketing or related areas and have experiences of overseas training or visiting.

Sun Yat-sen University, originally known as Guangdong University, was founded in 1924 by Dr. Sun Yat-sen (also called Sun Zhongshan), a great democratic revolutionary leader of the 20th century. The University is located in Guangdong Province, an area neighboring Hong Kong and Macao, which is at the forefront of China’s reform and opening up.

 

Being one of the leading universities in the People’s Republic of China, Sun Yat-sen University is a comprehensive multi-disciplinary university, including the humanities, social sciences, natural sciences, technical sciences, medical sciences, pharmacology, and management science. At present, Sun Yat-sen University covers a total area of 6.17 square kilometers and has 4 campuses: Guangzhou South Campus, Guangzhou North Campus, Guangzhou East Campus, and Zhuhai Campus.

 

Campuses

 

Guangzhou South Campus
The Guangzhou South Campus is located in Haizhu District, Guangzhou, and covers a total area of 1.17 square kilometers. It mainly hosts disciplines in sciences and humanities.

Add: No. 135, Xingang Xi Road, Guangzhou, P. R. China
Postcode: 510275 

 

Guangzhou North Campus
The Guangzhou North Campus is located in Yuexiu District, Guangzhou, and covers an area of 0.39 square kilometers. It is a campus mainly for disciplines in medical sciences.

Add: No. 74, Zhongshan Er Road, Guangzhou, P. R. China
Postcode: 510085

 

Guangzhou East Campus
The Guangzhou East Campus is located at the north end of the Guangzhou University City in Xiaoguwei, Panyu, and covers an area of 1.13 square kilometers. The Guangzhou University City is a major development made by the People’s Government of Guangdong Province in an effort to implement the strategy of building Guangdong through science and education. The first batch of students started school there in September, 2004.

Add: Xiaoguwei Island, Panyu District, Guangzhou, P. R. China
Postcode: 510006

 

Zhuhai Campus
The Zhuhai Campus is located at Tang Jia Wan, Zhuhai City, and covers an area of 3.48 square kilometers. Freshmen and sophomores of some disciplines in liberal arts, natural sciences, and medical sciences are currently living and studying on campus with students from the School of Network Education and Continuing Education.

Add: Tang Jia Wan, Zhuhai City, P. R. China  
Postcode: 519082

Double Room: RMB4,500/person/year

3 Steps to Apply to a Chinese University

1. High school graduate or have passed Grade Twelve (10+2)/FSc./A Level/WAEC or equivalent,

2. Aged between 18 and 30

3. Healthy

4. Come from the English-speaking countries, or IELTS score reaches 6.0 or TOEFL score reaches 530.

1. Photocopy of valid passport

2. Passport photo

3. High school academic transcript

4. High school graduate certificate

5. English proficiency test certificate