Marketing

Jinan University is one of the China’s oldest universities and a symbol of the cultural rebirth of the overseas Chinese in its ancestral homeland. Known as a paramount academy for Overseas Chinese, Jinan University has always dedicated itself to the education of Chinese language and culture for overseas students. The College of Chinese Language and Culture of Jinan University (CCLC) has pre-university education for overseas students. CCLC is one of the few HSK centers, BCT (Business Chinese Test) centers, and centers of Test of Chinese Proficiency for Japanese. “You Chinese is as good as a native speaker’s.”will be the reward after gratuating from JNU.

Marketing is a discipline that studies how to achieve business goals by identifying, creating and delivering customer value. This major takes consumer demands as its core and integrates knowledge from multiple disciplines such as psychology, economics, and communication studies, aiming to cultivate compound talents with capabilities in market insight, brand planning, marketing execution, and data analysis. Students need to systematically master the full-process logic from market research, product positioning to promotion and communication, and learn to use digital tools (such as social media marketing, SEO/SEM) and traditional strategies (such as advertising placement, channel management) to solve business problems. It is suitable for students who are interested in consumer behavior, creative planning and business communication.

Jinan University, established in 1906, is a comprehensive university under the joint leadership of the Overseas Chinese Affairs Office of the State Council and the Education Ministry of P. R. China. The university is one of the top 100 national key universities in China. Adhering to the principle of "Oriented to students from overseas, Hong Kong, Macao and Taiwan", Jinan University now has over 23,000 full time students, including 10,609 students from Hong Kong, Macao, Taiwan, and foreign countries, which comprises the largest number of overseas students in China.

Known as a paramount academy for Overseas Chinese, Jinan University has always dedicated itself to the education of Chinese language and culture for overseas students. The College of Chinese Language and Culture of Jinan University (CCLC) has always dedicated itself to the education of Chinese language and culture as well as pre-university education for overseas students since its founding and sanctification in June of 1993 by the Overseas Chinese Affairs Office of the State Council and the Education Ministry of the P. R. China. CCLC is one of the colleges of Jinan University and originated from three institutes-Guangzhou Overseas Chinese School (established in 1953), Department of Teaching Chinese as a 2L of Jinan University (established in 1985), and the Department of Pre-university (established in 1925).

CCLC was conferred as the "National Base of Teaching Chinese as a Foreign Language", as well as the "Overseas Chinese Education Base". CCLC is also one of the ten key institutions that facilitate Chinese teaching in neighboring countries. CCLC is one of the few HSK (Chinese Proficiency Test) centers, BCT (Business Chinese Test) centers, and centers of Test of Chinese Proficiency for Japanese. The major of Teaching Chinese as a 2L at CCLC was conferred the title of "Famous Brand of Guangdong Province".

Since CCLC's founding, there have been over 50,000 international students studying or training here. In 2008, there were altogether 3,678 students at different levels in CCLC, of which 192 were graduate students, 179 undergraduates from Mainland China, 317 undergraduates from foreign countries, 956 foreignstudents for long-term Chinese learning, 679 international students in short-term training courses, 586 foreign adults students in CCLC'soversea teaching location, and 769 pre-university international students from HongKong, Macao, Taiwan, and foreign countries.

The college consists of the Department of Teaching Chinese as a Second or Foreign Language, the Department of Overseas Chinese Education, the Department of Applied Linguistics, Pre-University Department, Correspondence Course Department, Overseas Chinese Education Researching Institute, Overseas Chinese Researching Center, and Internet & Educational Technology Center. Currently, there are 204 staff members in the college, among which there are 28 senior professors and associate professors and 55 lecturers. Twenty one of the staff hold doctorate degrees, and 41 hold master degrees. There are also 14 doctorate and master candidates’ supervisors.

CCLC offers multi-form, multi-level courses in various forms in college and the overseas teaching locations, such as Singapore, the USA, Indonesia, Thailand, etc. CCLC has both degree and non-degree programs. There are the doctoral and master degree programs majoring in Chinese Linguistics in addition to Linguistics & Applied Linguistics, and the undergraduate programs majoring in Chinese Language as well as Overseas Chinese Education. The doctoral and master degree programs enroll full-time and part-time students from domestic China and abroad, while the undergraduate programs enroll international high school graduates and fosters them as the teachers or administrator talents in the occupations of Overseas Chinese Education, teaching affairs administration, business Chinese, etc. The non-degree programs include Rudimentary Chinese, Intermediate Chinese, Advanced Chinese, Crash Chinese, Business Chinese, Cantonese, Teacher's Training, Short-term Chinese Training, and Winter or Summer Vacation Camps. Besides these, there are pre-university programs established for the Grade 11 or above graduate. Most graduates of pre-university programs can upgrade directly into undergraduate programs of Jinan University.

Located in Guangzhou City, CCLC covers an area of 147,129 squares meters. Guangzhou City is a famous metropolis in the South of China, neighboring Hong Kong and Macao. The city is prosperous and has good communications. CCLC is in the downtown of the city, and it has easy access to metro and intercity commuting systems. Lying at the foot of a small mountain, CCLC boasts large patches of greenery, fresh air, sports grounds and convenient entertainment and living facilities. With the integration of a sound academic atmosphere of Chinese culture and an international, diversified cultural environment, CCLC is the ideal place for you to learn Chinese language and culture.
 

Accommodation fee
Apartments fall into two types: single room and double room. Facilities in the apartment include: telephone, air-conditioner, bathroom, hot/cold water, Internet access, color TV, washing machine, and refrigerator. Prices range from RMB3800/semester to 6200/semester according to different conditions. A certain amount of electricity allowance is provided monthly, but residents must pay for any additional usage
 

Category	Type	Fee (Yuan RMB)
Zhong’ai Building and Xinyi Building	Single Room (2nd-4th floor )	12,400Yuan/academic year/person 6,200Yuan/semester/person
	Double Room I (5th-8th floor )	8,200Yuan/academic year/person 4,100Yuan/semester/person
	Double Room II (1st floor)	7,600Yuan/academic year/person 3,800Yuan/semester/person

Note:
All the fees must be paid at or before registration. Our college will accept RMB. Other currencies are converted to the equivalent value of RMB according to the latest exchange rate issued by Bank of China. The tuition fee, housing fee and miscellaneous fee is charged according to the government regulations.
1. The housing fees for short-term classesare charged at a daily rate: RMB50/day for a single room, RMB35/day for a double room of the first class residence.
2. Living Cost: There are Chinese and Western style cafeterias with reasonable price in the college providing dining services for students. Students can choose upon their own need.

   

Medical examination fee

Cost varies by medical examiners. Those who have received examination abroad will have to bring the original document and pay for the authentication fee only.

Residence-permit fees

According to reciprocal arrangements between the Chinese government and that of the students' home country

3 Steps to Apply to a Chinese University

All Chinese and other foreign students (non-Chinese citizens) who have a high school diploma or equivalent educational attainment, are at least 18 years old but no more than 25 years old, have good conduct, no criminal record, and are in good physical and mental health are eligible to apply for Jinan University.

1. [Application Form] "Application Form for Hong Kong, Macao, Taiwan, Overseas Chinese, Chinese and Other Foreign Students of Jinan University and Huaqiao University" Log in to the application system, complete the application and print it out (with your signature attached).

2. [Passport] The student's own passport (if currently in China, the most recent valid Chinese visa page and entry and exit record stamp must also be provided).

3. [Graduation Certificate] and [Transcript] (Note ①, ②)

Graduation certificates or academic qualifications of high school or above, transcripts of each academic year issued by the graduating high school, and transcripts of internationally recognized standardized tests (if available, provide such as SAT/ACT/A-Level/AP/IB, etc.).

4. [Language Proficiency Proof] HSK or IELTS, TOEFL score certificates, etc. (The scores are valid within two years).

5. [Personal Statement] Self-introduction, past study experience and study plan in China.

6. [Recommendation Letter] One letter, which can be recommended by our overseas admissions office, local overseas Chinese communities, well-known figures in the overseas Chinese community, or the high school where the student graduated.

7. [Physical Examination Report] If you are applying for a medical-related program at our school, you also need to provide a physical examination report within the last six months. The template for the physical examination report is attached as the "Physical Examination Form".

8. The date of issuance of the "Certificate of No Criminal Record" should be within six months before the registration date.

9. [Other Materials] According to the "Notice of the Ministry of Education on Regulating the Relevant Work of Accepting International Students in Our Higher Education Institutions" (Jiaowai Han [2020] No. 12),

② Proof of the applicant's acquisition of foreign nationality; ③ The applicant's entry and exit records for the past four years (up to April 30, 2025).

(2) For applicants who acquired foreign nationality at birth abroad, if one or both of their parents are Chinese citizens, they need to provide ① proof that the applicant acquired foreign nationality at birth; ② Proof of permanent residence of the applicant's parents (Chinese citizens) in a foreign country before birth; ③ The applicant's entry and exit records for the past four years (up to April 30, 2025).